Personas and Content - Investments & Insurance
This was a web re-design and online self-help application project. It was an intense 4-month undertaking that spanned across six business divisions and involved over 25 key stakeholders. In the end, over 120 pages were concepted, designed, written and approved by compliance attorneys. Phew.
- Role Senior Copywriter / Content Strategist
- For The Hartford
- Date February 2010
- Type Insurance, Business to Business
- URL thehartford.com/