Tony D. Gould — Copywriter. Content Strategist. Creative Director.

Online Advertising

Display advertising, page takeovers, social media.

Reebok’s White Hot Classics campaign featuring NBA legend Alan Iverson and music artist Rick Ross.

ForReebok – White Hot Classics Campaign RoleCreative Director / Writer, Editor
DateMay 2013

NBA legend Alan Iverson wearing his classic, the Question Mid.

The work featured a series of Instagram-fed takeovers for sites Vibe, Complex, and Slam.

A rich media found atop page takeovers that lets viewers dig deeper into the product features with on click or tap.

Alan Iverson standard 300x250 digital display.

Alan Iverson standard 728x90 digital display.

A rich media rotating carousel that highlights unique product features automatically by manually selecting aspects of the unit.

Twitter Instagram-fed social takeover.

Rich media unit that lets viewers dig deeper into the product features with on click or tap. Here featuring music artist Rick Ross.

Rick Ross standard 300x250 digital display.

Rick Ross standard 728x90 digital display.