Online Advertising

NBA legend Alan Iverson wearing his classic, the Question Mid.

The work featured a series of Instagram-fed takeovers for sites Vibe, Complex, and Slam.

A rich media found atop page takeovers that lets viewers dig deeper into the product features with on click or tap.

Alan Iverson standard 300x250 digital display.

Alan Iverson standard 728x90 digital display.

A rich media rotating carousel that highlights unique product features automatically by manually selecting aspects of the unit.

Twitter Instagram-fed social takeover.

Rich media unit that lets viewers dig deeper into the product features with on click or tap. Here featuring music artist Rick Ross.

Rick Ross standard 300x250 digital display.

Rick Ross standard 728x90 digital display.

Description

Reebok’s White Hot Classics campaign featuring NBA legend Alan Iverson and music artist Rick Ross.

Role

Creative Director / Writer, Editor

For

Reebok – White Hot Classics Campaign

Date

May 2013

Type

Display advertising, page takeovers, social media.