Tony D. Gould | Creative Director | Copywriter | Content Strategist

Tony D. Gould | Creative Director | Copywriter | Content Strategist

Boston, MA


I'm a Boston-based creative director, copywriter and content strategist with 20+ years of B-to-B and B-to-C experience in both digital and traditional media.

I've directed creative talent and collaborated daily with UX, technology and strategy pros.

I've written edicts from mission statements to brand mantras to value props. I've gotten down and dirty with long- and short-form copy and video scripts.

I've traveled quite a bit, having pitched and won new business across the country.

Have a look at my book, and please feel free to reach out.

Thanks!


Experience

Contract Copywriter, Content Strategist, Creative Director at Creative Consultant
10/1/2015 – Present Boston, MA
Creative Director at Isobar North America
April, 2008 – October, 2015 Boston, MA
Writer / Director at Contractor
2002 – 2007 Boston, MA
Senior Copywriter at Mustang Marketing
1999 – 2002 Thousand Oaks, CA

Clients

  • Reebok
  • adidas
  • Burger King
  • Harvard University
  • Walt Disney Studios
  • Royal Caribbean
  • JBL/Harman Kardon
  • BNY Mellon
  • Fidelity
  • John Hancock
  • TD Bank
  • Eaton Corporation
  • Underwriters Laboratories
  • Michelin Tire
  • The Hartford
  • Pepperdine University
  • CUNA Mutual Group
  • Nokia

Specialties

  • Team oversight
  • Creative strategy and concepting
  • Digital/social/mobile marketing
  • Brand positioning strategies
  • Tone and voice development
  • Customer personas and journeys

Education

M.S. Marketing Communications and Avertising at Emerson College
1995 – 1997 Boston
B.A. Marketing at Western New England University
1991 – 1995 Springfield, MA