Tony D. Gould

  • Creative Director • Copywriter • Strategist
  • Boston, Massachusetts

View Resume

I'm a Boston-based creative director, brand strategist, and copywriter with B-to-B and B-to-C chops in digital and traditional media.

Quick tidbits:
• Writer: Edicts from mission statements to brand mantras to value props. I get down and dirty with long- and short-form copy, video scripts, blogs, emails, online ads... all the good stuff.

• Pitcher: I've pitched and won new business across the country.

• All-around "good-to-have-in-the-room"-er: I've directed creative talent and collaborated daily with UX, technology, and other strategy pros.

Please have a look at my book and feel free to reach out with questions.

Clients

Reebok, adidas, Burger King, Harvard University, Walt Disney Studios, Royal Caribbean, JBL/Harman Kardon, BNY Mellon, Fidelity, John Hancock, TD Bank, Eaton Corporation, Underwriters Laboratories, Michelin Tire, The Hartford, Pepperdine University, CUNA Mutual Group, Nokia, Liberty Mutual, Citizens Bank

Specialties

Creative strategy and conceptingDigital/social/mobile marketingBrand positioning strategiesTone and voice developmentCustomer personas and journeysTeam oversightGrooviness