Tony D. Gould

Copywriter. Content Strategist. Creative Director.

I believe that great work comes from those who are driven to win and inspired by collaboration to push boundaries.

Download Resume

Available Now Accepting projects

Address Boston, MA

I'm a copywriter, content strategist and creative director with 19 years of B-to-B and B-to-C experience in both digital and traditional media.

I've directed creative talent and collaborated daily with UX, technology and strategy pros.

I've written edicts from mission statements to brand mantras to value props. I've gotten down and dirty with long- and short-form copy and video scripts.

I've traveled quite a bit, having pitched and won new business across the country.

Have a look at my book, and please feel free to reach out.

Thanks!

Clients

Reebok
adidas
Burger King
Harvard University
Walt Disney Studios
Royal Caribbean
BNY Mellon
JBL/Harman Kardon
Michelin Tire
CUNA Mutual Group
John Hancock
Fidelity
Nokia
The Hartford
Pepperdine University
TD Bank

Specialties

Creative strategy and concepting
Digital/social/mobile marketing
Brand positioning strategies
Tone and voice development
Customer personas and journeys

Skills

PC and Mac proficient
Keynote
Microsoft Office
Photoshop
Illustrator
InDesign

Experience

Creative Consultant

Contract Copywriter, Content Strategist, Creative Director

Boston, MA · 10/1/2015 – Present

Working with clients to develop executions for various markets in a freelance capacity. Projects include brand development, Web sites and integrated campaigns, blogs, long- and short-form collateral and print ads.

Isobar North America

Creative Director

Boston, MA · April, 2008 – October, 2015

Joined Isobar in 2008 as Senior Copywriter and worked my way up to Creative Director.

Leader of digital executions such as responsive websites, mobile & tablet apps, interactive and motion graphics presentations. My responsibilities included client presentations, brand and tone & voice analysis and recommendations, brand and consumer personas and content development strategy.

Heavily involved in business development pitches and presentations and also supervised a number of writers and designers to oversee quality and assure the staff remained positive and achieved their career goals.

Other isobar roles:

Associate Creative Director • 10/2010 to 7/2012
Senior Copywriter • 4/2008 to 9/2010

Contractor

Writer / Director

Boston, MA · 2002 – 2007

Worked with clients to develop brand identity executions for various markets in a freelance capacity. Projects included Web and interactive, brand development, POP and collateral. Also sub-contracted through advertising and marketing agencies on a varied range of projects. Industries included wholesale and retail foods, high-tech/industrial products, business-to-business communications and professional staffing services.

Mustang Marketing

Senior Copywriter

Thousand Oaks, CA · 1999 – 2002

Developed strategically based campaigns for new and existing products and services. Worked with clients of many industries, including entertainment, hi-tech, healthcare/medical, financial, manufacturing, business-to-business and consumer products. Media executions included space advertising, radio, direct mail, and collateral such as newsletters, brochures, and press releases. Also worked with print and interactive vendors to request bids, receive samples, perform press checks and assure overall quality.

Education

Emerson College

M.S. Marketing Communications and Avertising

Boston · 1995 – 1997

Western New England University

B.A. Marketing

Springfield, MA · 1991 – 1995