Boston, MA
I'm a Boston-based creative director, copywriter and content strategist with 20+ years of B-to-B and B-to-C experience in both digital and traditional media.
I've directed creative talent and collaborated daily with UX, technology and strategy pros.
I've written edicts from mission statements to brand mantras to value props. I've gotten down and dirty with long- and short-form copy and video scripts.
I've traveled quite a bit, having pitched and won new business across the country.
Have a look at my book, and please feel free to reach out.
Thanks!
Experience
Contract Copywriter, Content Strategist, Creative Director at Creative Consultant10/1/2015 – Present
Working with clients to develop executions for various markets in a freelance capacity. Projects include brand development, Web sites and integrated campaigns, blogs, long- and short-form collateral and print ads.
Creative Director at Isobar North America April, 2008 – October, 2015
Joined Isobar in 2008 as Senior Copywriter and worked my way up to Creative Director.
Leader of digital executions such as responsive websites, mobile & tablet apps, interactive and motion graphics presentations. My responsibilities included client presentations, brand and tone & voice analysis and recommendations, brand and consumer personas and content development strategy.
Heavily involved in business development pitches and presentations and also supervised a number of writers and designers to oversee quality and assure the staff remained positive and achieved their career goals.
Other isobar roles:
Associate Creative Director • 10/2010 to 7/2012
Senior Copywriter • 4/2008 to 9/2010
Writer / Director at Contractor2002 – 2007
Worked with clients to develop brand identity executions for various markets in a freelance capacity. Projects included Web and interactive, brand development, POP and collateral. Also sub-contracted through advertising and marketing agencies on a varied range of projects. Industries included wholesale and retail foods, high-tech/industrial products, business-to-business communications and professional staffing services.
Senior Copywriter at Mustang Marketing 1999 – 2002
Developed strategically based campaigns for new and existing products and services. Worked with clients of many industries, including entertainment, hi-tech, healthcare/medical, financial, manufacturing, business-to-business and consumer products. Media executions included space advertising, radio, direct mail, and collateral such as newsletters, brochures, and press releases. Also worked with print and interactive vendors to request bids, receive samples, perform press checks and assure overall quality.
Clients
Reebok
adidas
Burger King
Harvard University
Walt Disney Studios
Royal Caribbean
JBL/Harman Kardon
BNY Mellon
Fidelity
John Hancock
TD Bank
Eaton Corporation
Underwriters Laboratories
Michelin Tire
The Hartford
Pepperdine University
CUNA Mutual Group
Nokia
Specialties
Team oversight
Creative strategy and concepting
Digital/social/mobile marketing
Brand positioning strategies
Tone and voice development
Customer personas and journeys
Education
M.S. Marketing Communications and Avertising at Emerson College1995 – 1997
B.A. Marketing at Western New England University1991 – 1995