I'm a Boston-based creative director, copywriter and content strategist with 20+ years of B-to-B and B-to-C experience in both digital and traditional media.
I've directed creative talent and collaborated daily with UX, technology and strategy pros.
I've written edicts from mission statements to brand mantras to value props. I've gotten down and dirty with long- and short-form copy and video scripts.
I've traveled quite a bit, having pitched and won new business across the country.
Have a look at my book, and please feel free to reach out.
Contract Copywriter, Content Strategist, Creative Director
10/1/2015 – Present • Boston, MA
Working with clients to develop executions for various markets in a freelance capacity. Projects include brand development, Web sites and integrated campaigns, blogs, long- and short-form collateral and print ads.
April, 2008 – October, 2015 • Boston, MA
Joined Isobar in 2008 as Senior Copywriter and worked my way up to Creative Director.
Leader of digital executions such as responsive websites, mobile & tablet apps, interactive and motion graphics presentations. My responsibilities included client presentations, brand and tone & voice analysis and recommendations, brand and consumer personas and content development strategy.
Heavily involved in business development pitches and presentations and also supervised a number of writers and designers to oversee quality and assure the staff remained positive and achieved their career goals.
Other isobar roles:
- Associate Creative Director • 10/2010 to 7/2012
- Senior Copywriter • 4/2008 to 9/2010
Writer / Director
2002 – 2007 • Boston, MA
Worked with clients to develop brand identity executions for various markets in a freelance capacity. Projects included Web and interactive, brand development, POP and collateral. Also sub-contracted through advertising and marketing agencies on a varied range of projects. Industries included wholesale and retail foods, high-tech/industrial products, business-to-business communications and professional staffing services.
1999 – 2002 • Thousand Oaks, CA
Developed strategically based campaigns for new and existing products and services. Worked with clients of many industries, including entertainment, hi-tech, healthcare/medical, financial, manufacturing, business-to-business and consumer products. Media executions included space advertising, radio, direct mail, and collateral such as newsletters, brochures, and press releases. Also worked with print and interactive vendors to request bids, receive samples, perform press checks and assure overall quality.
Reebok adidas Burger King Harvard University Walt Disney Studios Royal Caribbean JBL/Harman Kardon BNY Mellon Fidelity John Hancock TD Bank Eaton Corporation Underwriters Laboratories Michelin Tire The Hartford Pepperdine University CUNA Mutual Group Nokia
Team oversight Creative strategy and concepting Digital/social/mobile marketing Brand positioning strategies Tone and voice development Customer personas and journeys
M.S. Marketing Communications and Avertising
1995 – 1997 • Boston
Western New England University
1991 – 1995 • Springfield, MA