I'm a copywriter, content strategist and creative director with 19 years of B-to-B and B-to-C experience in both digital and traditional media.
I've directed creative talent and collaborated daily with UX, technology and strategy pros.
I've written edicts from mission statements to brand mantras to value props. I've gotten down and dirty with long- and short-form copy and video scripts.
I've traveled quite a bit, having pitched and won new business across the country.
Have a look at my book, and please feel free to reach out.
Walt Disney Studios
CUNA Mutual Group
Creative strategy and concepting
Brand positioning strategies
Tone and voice development
Customer personas and journeys
PC and Mac proficient
Contract Copywriter, Content Strategist, Creative Director
Boston, MA · 10/1/2015 – Present
Working with clients to develop executions for various markets in a freelance capacity. Projects include brand development, Web sites and integrated campaigns, blogs, long- and short-form collateral and print ads.
Boston, MA · April, 2008 – October, 2015
Joined Isobar in 2008 as Senior Copywriter, working may way up to my current Creative Director position.
Today I’m a leader of digital executions such as responsive websites, mobile & tablet apps, interactive and motion graphics presentations. My responsibilities include client presentations, brand and tone & voice analysis and recommendations, brand and consumer personas and content development strategy.
I’m heavily involved in business development pitches and presentations and also supervise a number of writers and designers to oversee quality and assure the staff remains positive and achieves their career goals.
Other isobar roles:
- Associate Creative Director • 10/2010 to 7/2012
- Senior Copywriter • 4/2008 to 9/2010
Writer / Director
Boston, MA · 2002 – 2007
Worked with clients to develop brand identity executions for various markets in a freelance capacity. Projects included Web and interactive, brand development, POP and collateral. Also sub-contracted through advertising and marketing agencies on a varied range of projects. Industries included wholesale and retail foods, high-tech/industrial products, business-to-business communications and professional staffing services.
Thousand Oaks, CA · 1999 – 2002
Developed strategically based campaigns for new and existing products and services. Worked with clients of many industries, including entertainment, hi-tech, healthcare/medical, financial, manufacturing, business-to-business and consumer products. Media executions included space advertising, radio, direct mail, and collateral such as newsletters, brochures, and press releases. Also worked with print and interactive vendors to request bids, receive samples, perform press checks and assure overall quality.
M.S. Marketing Communications and Avertising
Boston · 1995 – 1997
Western New England University
Springfield, MA · 1991 – 1995