Tony D. Gould — Copywriter. Content Strategist. Creative Director.

Integrated Campaign

Out of home, digital activation

ForReebok – UFC Partnership RoleCreative Director / Writer
DateJuly 2015

An integrated campaign for Reebok and its marketing partner UFC. What follows is a series including promotional video, rich media banners, web page takeovers, and out of home executions.

A 15-second sizzle reel for use online and out of home.

An example of a rich media and page takeover combo for UFC.com

An example of standard online advertising. This 728x90 was part of a larger buy that included all the standard IAB sizes in addition to rich media.

Bus wrap takeovers were part of the out of home media buy. This is the original artwork for the side of the bus.

Artwork for the back of the bus.

The bus in context.

The back of the bus in context.

As with any media buy, rich media mobile is key. This is an example of mobile OLA.