Tony D. Gould | Creative Director | Copywriter | Content Strategist

Tony D. Gould | Creative Director | Copywriter | Content Strategist

Persona Development

Customer personas that summarize qualitative and quantitative data, offering a name and face to make research more memorable and usable.


  • Role Senior Copywriter / Content Strategist

  • For Michelin Tire

  • Date December 2011

  • Type Data Visualization

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Persona Development – Financial Services