Content Development

Description

This was a web re-design and online self-help application project. It was an intense 4-month undertaking that spanned across six business divisions and involved over 25 key stakeholders. In the end, over 120 pages were concepted, designed, written and approved by compliance attorneys. Phew.

Role

Senior Copywriter / Content Strategist

For

The Hartford

Date

February 2010

Type

Insurance, Business to Business