Retail, eCommerce, Consumer Goodswww.jbl.com/estore/jbl/us/index.jsp
I directed the copy for over 150 products and all of the user interface content for this re-design of JBL’s ecommerce website.ForJBL / Harman/Kardon, Inc. RoleAssociate Creative Director / Editor DateJune 2012
In-depth Web content and direction for JBL, Inc.
The work included high-level marketing content for hero areas.
This was an thorough redesign, including a revamped UX effort.
Content was written for hundreds on products, and translated into over 10 languages.
All product content was sourced from one-on-one interviews with sound and product engineers, as well as written documents and Web materials.
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