I directed the copy for over 150 products and all of the user interface content for this re-design of JBL’s ecommerce website.
In-depth Web content and direction for JBL, Inc.
The work included high-level marketing content for hero areas.
This was an thorough redesign, including a revamped UX effort.
Content was written for hundreds on products, and translated into over 10 languages.
All product content was sourced from one-on-one interviews with sound and product engineers, as well as written documents and Web materials.
Role Associate Creative Director / Editor
For JBL / Harman/Kardon, Inc.
Date June 2012
Type Retail, eCommerce, Consumer Goods