Tony D. Gould — Copywriter. Content Strategist. Creative Director.

Content Development

Retail, eCommerce, Consumer Goods

I directed the copy for over 150 products and all of the user interface content for this re-design of JBL’s ecommerce website.

ForJBL / Harman/Kardon, Inc. RoleAssociate Creative Director / Editor
DateJune 2012

In-depth Web content and direction for JBL, Inc.

The work included high-level marketing content for hero areas.

This was an thorough redesign, including a revamped UX effort.

Content was written for hundreds on products, and translated into over 10 languages.

All product content was sourced from one-on-one interviews with sound and product engineers, as well as written documents and Web materials.