Burger King’s previous site was a hard-coded experience that lacked the ability to talk to the right audience at the right time. This is a brand overhaul and conceptual redesign, Drupal CMS integration, and front- and back-end realignment project. Check it out at bk.com
The hero area allows for fresh content that’s updated with ease in the new CMS. Visitors can dig into the food, find a location, and explore new offers. The biggest addition is the inclusion of real-time social feeds via various social media platform API.
Visitors can now feast their eyes on well-organized, beautifully shot product photography.
Visitors can click (or tap for tablet and mobile) on any product for detailed info.
Nutrition information was a big part of the build. Now visitors can select any number of ingredients and see nutrition values update in real time.
The project featured Google Maps API integration and map a redesign effort to align with the brand.
Of course, it was responsively built to work with any device.
Role Creative Director
For Burger King – Redesign and Platform Overhaul
Date March 2014
Type Website redesign / front- and back-end development