Tony D. Gould | Creative Director | Copywriter | Content Strategist

Tony D. Gould | Creative Director | Copywriter | Content Strategist

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This ad was created for WellPoint’s Pharmacy Benefit Management division. This trade publication execution employed a little light-hearted humor. Trade pubs are always pretty dull, so I thought I go for a little stopping power.


  • Role Copywriter

  • For WellPoint Insurance – ‘Freedom’

  • Date May 2001

  • Type Insurance, Print Ad, Business to Business

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