Tony D. Gould — Copywriter. Content Strategist. Creative Director.

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Insurance, Print Ad, Business to Business

This ad was created for WellPoint’s Pharmacy Benefit Management division. This trade publication execution employed a little light-hearted humor. Trade pubs are always pretty dull, so I thought I go for a little stopping power.

ForWellPoint Insurance – ‘Freedom’ RoleCopywriter
DateMay 2001