Tony D. Gould | Creative Director | Copywriter | Content Strategist

Tony D. Gould | Creative Director | Copywriter | Content Strategist

Cross-channel Customer Journey

Customer journey and user experience maps for John Hancock’s Long Term Care online application process.


  • Role Senior Copywriter

  • For John Hancock – Long-term Care

  • Date October 2008

  • Type Insurance, Business to Business, Business to Consumer

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Cross-channel Customer Journey