- ROLE: Associate Creative Director / Writer
- FOR: JBL / Harman/Kardon, Inc.
- DATE: June 2012
I directed, edited, and wrote much of the copy for over 150 products and all user interface content for this re-design of JBL’s e-commerce website.
In-depth Web content and direction for JBL, Inc.
The work included high-level marketing content for hero areas.
This was an thorough redesign, including a revamped UX effort.
Content was written for hundreds on products, and translated into over 10 languages.
All product content was sourced from one-on-one interviews with sound and product engineers, as well as written documents and Web materials.