- ROLE
Associate Creative Director / Editor
- FOR
JBL / Harman/Kardon, Inc.
- DATE
June 2012
- TYPE
Retail, eCommerce, Consumer Goods
- URL
http://www.jbl.com/estore/jbl/us/index.jsp
I directed the copy for over 150 products and all of the user interface content for this re-design of JBL’s ecommerce website.
In-depth Web content and direction for JBL, Inc.
The work included high-level marketing content for hero areas.
This was an thorough redesign, including a revamped UX effort.
Content was written for hundreds on products, and translated into over 10 languages.
All product content was sourced from one-on-one interviews with sound and product engineers, as well as written documents and Web materials.