- ROLE

Senior Copywriter / Content Strategist

- FOR

The Hartford

- DATE

February 2010

- TYPE

Insurance, Business to Business

- URL

http://thehartford.com/

This was a web re-design and online self-help application project. It was an intense 4-month undertaking that spanned across six business divisions and involved over 25 key stakeholders. In the end, over 120 pages were concepted, designed, written and approved by compliance attorneys. Phew.