Tony D. Gould

Online Advertising

- ROLE

Creative Director / Writer, Editor


- FOR

Reebok – White Hot Classics Campaign


- DATE

May 2013


- TYPE

Display advertising, page takeovers, social media.


Reebok’s White Hot Classics campaign featuring NBA legend Alan Iverson and music artist Rick Ross.

NBA legend Alan Iverson wearing his classic, the Question Mid.

The work featured a series of Instagram-fed takeovers for sites Vibe, Complex, and Slam.

Twitter Instagram-fed social takeover.